Archive for the ‘Hair Publications’ Category

Good News! There Is A Decline In Hair-Relaxer Sales Over The Past Five Years!

Tuesday, January 14th, 2014

The sales decline in hair relaxers/perms are steadily dropping. Black women are coming around to realizing that maintaining a natural head of hair is healthier than applying harsh chemicals that many have said, “burns their brain.”

A recent article in Beauty Store Business revealed that the latest research from Mintel, a leading global supplier of consumer, product and media intelligence stated relaxer/perm sales are suffering.

“The natural-hair trend is driving an increase in sales of products… but the increase has caused the relaxer segment to decline in sales,” says Tonya Roberts, multicultural analyst at Mintel.

natural_hair_protective_styles“A look at expenditures from 2008 to 2013 shows steady growth in the black haircare category for all categories except relaxers/perms.”

  • The sector has declined 26% since 2008 and 15% since 2011, when sales reached $179 million. It is the only category not to see growth.
  • It is now estimated that the relaxer segment will reach $152 million this year, down from $206 million in 2008
  • Shampoos and conditioners formulated for black hair are estimated to reach $257 million in 2013, up from $211 million in 2008.
  • The styling-product segment has increased from $220 million in 2008 to an estimated $268 million in 2013.

The study also showed that 48% of black women believe natural hairstyles exude confidence and the same percentage consider them daring.

This was a fine study to report. I’m feeling real good about black women’s decision to take better care of their hair that ultimately leads to taking better care of themselves.

Enjoy the read!

A Natural Hair Anthem

Thursday, May 31st, 2012

Just wanted to share…

Ishimma Hair Guide Website

Thursday, March 15th, 2012

Ishimma has a free hair guide full of useful information on hair care, hair products and hair myth busting. Whether you are new to hair care or more experienced, this guide will be helpful to you. 

This guide answers a lot of your hair care questions such as:

  • I have dry hair, what do I do?
  • What’s the best way to condition my hair?
  • I want to use heat/dye on my hair; how can I do this and not damage my hair too much?
  • How does pH affect healthy maintenance of my hair?
  • Which proteins are best as ingredients in hair products?

Plus you’ll learn: 

  • Reasons why your hair may not be gaining length
  • The risks of certain preservatives
  • Tips for transitioners

All of this information andmore can be found by clicking here!

I Got Good Hair!

Friday, March 9th, 2012

This is what I am talking about!!

Vintage Ads for Natural Hair

Monday, January 24th, 2011

I have always enjoyed strolling down memory lane.  So when I find hair ads from back in the day, I just get tickled all over. Check out the ads below featuring old school slang. I remember some of them making an appearance during “Soul Train” and they definately appeared in Ebony and Jet.

Back then – This was it!!


Angela Davis during her court case in the 1960s. She was on the FBI’s Most Wanted List. Check out her Fro!!

Angela and I in the 1990s. She spoke at my Sorority’s National Convention and I was her escort for the day. Can you see her hair? It was amazing.

Check out the commericals below. Now this is GOOD HAIR!!

Valmor Wigs

Friday, December 17th, 2010

I love it when I find vintage ads. Check out the advertisement below. So cool!

The Creamy Lye

Tuesday, July 6th, 2010

I found this poem on and thought I would post it on Permed to Natural.

It reminds me of the days when I was getting a perm. I am glad I cured myself from that “creamy crack” addiction and am now on the road to a pure natural head.

Check out the poem below.

Don’t slap

My head

With that

White lye


I know the truth:
It’s creamy crack
(my private addiction,

a six-week fix)

straightening my roots

with the cool press

of sodium hydroxide


It’s a relaxer
leaving me
tense, my head

on fire


melting, melting
under chemical burns, plastering
my scalp with scabs

(my private track marks,

a six-week fix)

shedding and oozing.


Don’t slap
My head
With that

White lye.

The Coil Review

Saturday, March 6th, 2010

I discovered an online magazine called The Coil Review that caters to African-American women with natural hair. This is so awesome. I am learning and discovering so much since I decided to go on this journey. I CAN’T WAIT TO WEAR MY NATURAL HAIR!  

Check out their videos.